Nike Fuel

"The MPC team partnered up with Anomaly to promote Nike’s #makeitcount trials and its new Fuelstream product with a towering Nike installation in Times Square.

A custom application renders images and text from a twitter feed and "in the field" photo ingestion pipeline to a central Time Square billboard, allowing social interactivity.

Built at MPC in collaboration with Neil Voss, Skye Book, and Brian Chasalow

Images and text courtesy of MPC Digital